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Company Information


Mitchell F&D Limited is a specialist training, advisory and industry support business, which includes the highly regarded Cider Academy. Through Taste & Explore, the company also organises workshops, short courses, events, tutored tastings, expert-led cider tours and other activities for all those (professional and amateurs alike) who have an interest in, or want to find out more about cider & perry and other specialist regional food & drink products.

Our History

Peter Mitchell, a highly qualified, enthusiastic and internationally recognised authority in cider and perry production, founded the Company in 2003. Peter has over 25 years of practical cider and drinks’ production experience and is a professional trainer and presenter, acts as an adviser to clients across the world, is a UK and USA competition judge, an author and an award-winning producer in his own right. Click here for a Biography.

Peter has also developed a sound reputation for work across the whole of the food and drink sector. This has included providing training, leading innovative projects in food Quality Assurance, assisting a broad range of businesses with HACCP, hygiene management, quality control and food safety. He has also undertaking work for the Food Standards Agency and Advantage West Midlands - The Regional Development Agency.

What We Offer

Built on this firm foundation, Mitchell F&D Limited currently provides

  • Specialist training courses, support and advice for large and small cider, perry and drink producers;
  • Training for the whole of the food and drink sector;
  • Assistance and auditing in HACCP, Hazard Analysis and Quality Assurance for all food and drink businesses
  • Research and development
  • Survey work, trouble-shooting and consultancy
  • Assistance with business planning and development

In addition and based on its excellent reputation, expertise, experience and contacts throughout the industry, the company also provides a range of activities (e.g. tours, tutored tastings, short courses, workshops and corporate entertainment) for the general public and for business clients associated with discovering, exploring and appreciating locally produced quality food and drink in the western counties of England and the Welsh Borders.

Full and further details are shown on other sections of the company’s websites:

Where We Work

From a base in the West Midlands, UK, the Company operates throughout the UK and overseas. In the UK, many of the training courses, events and other activities are run from the new Orchard Centre near Hartpury, Gloucestershire, which also provides the base for Taste & Explore. Recent assignments have included work in the USA, Canada, Europe and China. Carefully selected specialist Associates or partnership organisations may be involved in some work if appropriate to individual circumstances.

Clients include large and small individual food and drink companies, corporate organisations, private individuals, groups of businesses and private and public sector organisations.


Company Details  
Name & Registered Office: Mitchell F&D Limited
74 Culver Street
GL18 1DA

Company Type: Private Limited Company
Company Number: 4895160
Vat Number: 825 7266 13
Contact Address As above
Telephone: +44 (0)1531 828330

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